Event Cart  Concept Ideation


For the AARP event cart Ideation, I worked with a small startup company, Meaningful Gigs, to bring to life a few concepts for a pop-up cart to be used at community events nationwide. They had been using a Version 1 cart for a number of years and had discovered a lot of things that they'd like changed.

Their internal team had brainstormed around a lot of ideas that they'd like to see implemented in the next version, and this is where I came into the picture. With clear instructions on where the first Version went wrong, I began sketching as many concepts from the wildest to the most practical and through multiple phases of sketching and ideating distilled these down to three concepts.


Scroll through the final presentation below to see the progression.