Elements

Capital One came to ISL with a revolutionary new credit card. But it needed a name, a brand, a story, and an activation to announce it to the world at SXSW… in 42 days. Unlike your average credit card, it featured a radically new shape, a dozen different finishes and an absence of what most people would think of as branding.

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We explored a variety of branding and ultimately landed on:
It’s your credit card, it should look that way. Your signature belongs on the front.