A yearly event, Freeform's Halloween house is an interactive experience in the heart of Hollywood that is quickly becoming the ultimate destination for Halloween lovers. For Freeform’s second year of 31 Nights of Halloween, we went bigger and bolder than the previous year.
The Hollywood Athletic club was filled with photo moments and activations from cult classics including "Hocus Pocus", "Tim Burton's The Nightmare Before Christmas," "The Addams Family" and other fan-favorite movies from Freeform's "31 Nights of Halloween." As Design Lead & Vendor Management, I was responsible for taking each concept and bringing it to life within the space. I worked alongside a few other designers and producers to design the elements within the space, manage construction and delivery and install everything for this two floor, seven day experience.