Event Cart  Concept Ideation

AARP

For the AARP event cart Ideation I worked with a small startup company, Meaningful Gigs, to bring to life a few concepts for a pop-up cart to be used at community events nationwide. They had been using a Version 1 cart for a number of years and had discovered a lot of things that they'd like changed.

Their internal team had brainstormed around a lot of ideas that they'd like to see implemented in the next version, and this is where I came into the picture. With clear instructions on where the first Version went wrong, I began sketching as many concepts from the most wild to the most practical and distilled these down to the three concepts  you see below.

Phase 1 Ideation Sketches

Phase 2 Ideation Renders