360° Brand Activation

The challenge: transport customers from their in-store experience to the barracks of a 19th century convict ship. ISL Studios partnered with JWT San Francisco to tackle the creative task of designing historically accurate sets, wardrobes, and props; all while handling the technical challenge of shooting for virtual reality and 360º experiences. The result was a jarring, intense, and highly immersive experience that puts you in the prisoner’s shackles. Brace yourself.