The Meme Machine

Ad Council

ISL teamed up with J. Walter Thompson and Ad Council for a truly unique experience. The idea was to design a set that allowed dogs and cats to create their own memes... Hence the Meme Machine. Stepping on a board rotated an image, licking an emoji placed the emoji over the image, and rolling around on a platform created a hashtag.

ISL led production on a two-day shoot with real shelter pets as the talent. Our hardware, strategy, design, and video production teams worked closely to make sure all set elements were pet-friendly and arranged to create awesome content that met campaign goals.

As Industrial Designer on this project I was directly responsible or aided in the Concept Development, Set Design, Technical Drawings, and hand off with the construction team.