Absolut.land @ Coachella 2022

Marking its 10th year as the Official Vodka of Coachella, Absolut extended the festival experience into the Metaverse with Absolut.Land (hosted within within Decentraland), a one-of-a-kind experience that blended IRL and AR. 

Absolut.Land was the premier party within the festival, and for the first time, it was the must-see Coachella party outside the festival, too. It had the world right there with the festival goers. 

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Role: 3D Designer, Onsite Install Lead

Agency: MKG

Photos: Marissa Joy Photography