Complex hosted a Pro-Am golf tournament at the Wynn Golf Course in Las Vegas, featuring branded activation areas for sponsors Lexus and Michelob Ultra. I played a key role in designing immersive experiences for both brands. The Michelob Ultra activation included a bar, merchandise area, trophy zone complete with a beer fountain, a mini putt-putt hole, and a dedicated lounge space. The Lexus activation featured a bar, merchandise area, and an exclusive lounge, creating a premium experience for guests.

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Role: Environmental Designer

Agency: Like Minds

Photos: Like Minds