Gatorade Super Bowl LIX

Partnering with Gatorade for Super Bowl LIX and in narrative collaboration with Laundry Service, I assisted the team in designing the G Lab, a space where guests could engage with Gatorade’s legacy in sports science and performance through five distinct zones:

The Classroom - Where Professor G (played by George Kittle) shared Gatorade’s history as a precursor for the high-energy experience.

The Gym - Where athletes were tested by GSSI experts and learned first-hand how Gatorade uses sports science to revolutionize hydration and optimize recovery.

The Field - Where athletes, influencers, and partners could challenge their skills on the gridiron, wearing dehydration goggles to emphasize the importance of hydration on the field.

The Retail Space - Featuring exclusive swag and insights on the future of the Gatorade brand.

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Role: Environmental Designer

Agency: VT Pro Design

Photos: VT Pro Design