For the 2022 New Balance Nationals Indoors we transformed the activation area to interact and engage on a high level with participants in a fun and unique way. While encouraging social sharing from event on social platforms (Instagram and TikTok)
Qualifying high school students from all across the East coast came to compete at New Balance's Armory track and engage with interactive activations.
We developed a touch screen quiz so that athletes could see which New Balance athlete they were most alike, A temporary tattoo station that utilized direct to skin printers called prnkrs, a neon lit photo/video moment with custom NBNI overlays, as well as life sized letters that were signed by the participants.
Role: 3D Designer