New Balance

For the 2022 New Balance Nationals Indoors we transformed the activation area to interact and engage on a high level with participants in a fun and unique way. While encouraging social sharing from event on social platforms (Instagram and TikTok)

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Qualifying high school students from all across the East coast came to compete at New Balance's Armory track and engage with interactive activations.

We developed a touch screen quiz so that athletes could see which New Balance athlete they were most alike, A temporary tattoo station that utilized direct to skin printers called prnkrs, a neon lit photo/video moment with custom NBNI overlays, as well as life sized letters that were signed by the participants. 

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Role: Environmental Designer

Agency: MKG